Abstract
In 1985 the Newport Property Centre opened with approximately 300 properties available for sale. By 1988 the Property Centre was carrying 700 properties for sale and had achieved monthly sales figures to match.
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References and further reading
J. Collbrecht (1974), ‘To Get Volume up Sell Down’, Sales Management 22, July
J. F. Engel, R. D. Blackwell and P. W. Miniard (1990), Consumer Behavior, ibid. p. 474
V. Packard (1970), The Hidden Persuaders
T. Peters and N. Austin, In Search of Excellence, p. 88/9
A. Ries and J. Trout (1986), Marketing Warfare, McGraw‐Hill, New York.
P. Drucker (1985), Information and Entrepreneurship, Heinemann, London
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© 1991 Owen Bevan
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Bevan, O.A. (1991). Marketing Tactics. In: Marketing and Property People. Macmillan Building and Surveying Series. Palgrave, London. https://doi.org/10.1007/978-1-349-21597-3_8
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DOI: https://doi.org/10.1007/978-1-349-21597-3_8
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