How to Conduct a Social Media Audit

Social Media Performance Data

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This video explains how to analysis social media performance data to better understand what is working (and what isn’t working) to enhance your business’ social media performance.

Keywords

  • social media
  • social media audit
  • social media analytics
  • social media performance
  • business
  • digital marketing
  • Facebook Insights
  • Instagram Insights

About this video

Author(s)
Karen E. Sutherland
First online
27 April 2021
DOI
https://doi.org/10.1007/978-981-16-1146-9_9
Online ISBN
978-981-16-1146-9
Publisher
Palgrave Macmillan
Copyright information
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021