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How to Conduct a Social Media Audit
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This video explain why gathering psychographic data about your target audience can help you to better connect with them on social media.
Keywords
- social media
- social media audit
- audience research
- target audience
- business
- digital marketing
- customers
About this video
- Author(s)
- Karen E. Sutherland
- First online
- 27 April 2021
- DOI
- https://doi.org/10.1007/978-981-16-1146-9_12
- Online ISBN
- 978-981-16-1146-9
- Publisher
- Palgrave Macmillan
- Copyright information
- © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021