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How to Conduct a Social Media Audit
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This segment explains how to analyse the data collected from the social media audit to develop and implement action items to further enhance your business’ social media performance.
Keywords
- social media
- social media audit
- social media presence
- social media performance
- business
- digital marketing
- continuous improvement
About this video
- Author(s)
- Karen E. Sutherland
- First online
- 27 April 2021
- DOI
- https://doi.org/10.1007/978-981-16-1146-9_16
- Online ISBN
- 978-981-16-1146-9
- Publisher
- Palgrave Macmillan
- Copyright information
- © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021
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