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Table of contents (7 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Vergleichende Werbung
Book Subtitle: Theoretischer Bezugsrahmen und empirische Untersuchung zur Werbewirkung
Authors: Angelika Wiltinger
Series Title: Forschungsgruppe Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-663-09099-1
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2002
Softcover ISBN: 978-3-8244-7719-7Published: 29 October 2002
eBook ISBN: 978-3-663-09099-1Published: 02 July 2013
Series ISSN: 2628-2038
Series E-ISSN: 2628-2046
Edition Number: 1
Number of Pages: XX, 347
Number of Illustrations: 151 b/w illustrations
Topics: Business and Management, general