Overview
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Table of contents (10 chapters)
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Einführung
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Grundlagen und Perspektiven des Kulturmanagement
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Praxis des Kulturmanagement
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Systemtheoretischer Bezugsrahmen
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Anhang/Musterlösungen
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Literatur
Keywords
About this book
About the author
Bibliographic Information
Book Title: Kultursponsoring, Museumsmarketing, Kulturtourismus
Book Subtitle: Ein Leitfaden für Kulturmanager
Authors: Thomas Heinze
DOI: https://doi.org/10.1007/978-3-322-97100-5
Publisher: VS Verlag für Sozialwissenschaften Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2002
eBook ISBN: 978-3-322-97100-5Published: 09 March 2013
Edition Number: 1
Number of Pages: 223
Number of Illustrations: 1 b/w illustrations
Topics: Marketing, Sociology, general, Media Research