Advertisement

Luxury Brands in Emerging Markets

  • Glyn Atwal
  • Douglas Bryson

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Introduction

    1. Glyn Atwal, Douglas Bryson
      Pages 1-4
  3. Brazil

    1. Front Matter
      Pages 5-5
    2. Claudio Diniz, Glyn Atwal, Douglas Bryson
      Pages 7-16
    3. Jonas Hoffmann
      Pages 17-25
    4. Nacima Ourahmoune, Bernardo Figueiredo, Pilar Rojas
      Pages 26-45
  4. Russia

    1. Front Matter
      Pages 47-47
    2. Irina Kulikova, Frédéric Godart
      Pages 49-62
    3. Paul Sanders, Paulina Tsimakhovich
      Pages 70-81
  5. India

    1. Front Matter
      Pages 83-83
    2. Kartik Dave, Glyn Atwal, Douglas Bryson
      Pages 85-95
    3. Nilanjana Sinha, Himadri Roy Chaudhuri, Sitanath Mazumdar
      Pages 96-104
    4. Glyn Atwal, Soumya Jain, Douglas Bryson
      Pages 105-116
  6. China

    1. Front Matter
      Pages 117-117
    2. Kunal Sinha
      Pages 135-147
    3. Ben Cavender, Kevin Der Arslanian, Conlyn Chan
      Pages 148-154
  7. New Frontier Markets

    1. Front Matter
      Pages 175-175
    2. Swaady Martin-Leke, Elizabeth Ellis
      Pages 177-186
    3. Inka Crosswaite
      Pages 187-200
  8. Back Matter
    Pages 211-214

About this book

Introduction

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Keywords

Advertising brand business China demography Distribution Emerging Markets knowledge strategy

Editors and affiliations

  • Glyn Atwal
    • 1
  • Douglas Bryson
    • 2
  1. 1.Burgundy School of BusinessFrance
  2. 2.ESC Rennes School of BusinessFrance

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Electronics
Consumer Packaged Goods
Energy, Utilities & Environment
Engineering