Luxury Brands in Emerging Markets
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Table of contents
About this book
Introduction
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
Keywords
Advertising brand business China demography Distribution Emerging Markets knowledge strategy
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Bibliographic information
- DOI https://doi.org/10.1057/9781137330536
- Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
- Publisher Name Palgrave Macmillan, London
- eBook Packages Palgrave Business & Management Collection
- Print ISBN 978-1-349-46108-0
- Online ISBN 978-1-137-33053-6
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