Abstract
The Hindu religion comprises millions of female gods. Each goddess has her own identity, portraying various emotions and aspects of a woman, which can often surprise the Western eye. Let us take the example of Goddess Durga, who is portrayed riding a lion which represents power, will, and determination. This expression of dominance is in contrast to the femininity of the Goddess Lakshmi, who is a symbol of fortune, wealth, and prosperity.
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© 2014 Glyn Atwal, Soumya Jain, and Douglas Bryson
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Atwal, G., Jain, S., Bryson, D. (2014). The Rise of the Indian Female Luxury Consumer. In: Atwal, G., Bryson, D. (eds) Luxury Brands in Emerging Markets. Palgrave Macmillan, London. https://doi.org/10.1057/9781137330536_10
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DOI: https://doi.org/10.1057/9781137330536_10
Publisher Name: Palgrave Macmillan, London
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