Overview
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Table of contents (19 chapters)
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Back Matter
Keywords
About this book
Editors and Affiliations
About the editors
Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, France. His teaching, research, and consultancy expertise focuses on luxury marketing and strategy. He is co-editor of The Luxury Market in India: Maharajas to Masses. Prior to academia, Glyn worked for Saatchi & Saatchi, Young & Rubicam, and Publicis.
Douglas Bryson is Professor at the ESC Rennes School of Business, France. His research is rooted in applied psychology and includes the study of creative work environments, new product adoption, issues in luxury brand management, and brand image. Douglas has experience of consulting in North America, Eastern Europe, and Central Asia.
Bibliographic Information
Book Title: Luxury Brands in Emerging Markets
Editors: Glyn Atwal, Douglas Bryson
DOI: https://doi.org/10.1057/9781137330536
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-33052-9Published: 11 March 2014
Softcover ISBN: 978-1-349-46108-0Published: 07 March 2014
eBook ISBN: 978-1-137-33053-6Published: 07 March 2014
Edition Number: 1
Number of Pages: XVII, 214
Topics: Innovation/Technology Management, International Business, Organizational Studies, Economic Sociology, Marketing, Management, Sociology, general
Industry Sectors: Automotive, Biotechnology, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Materials & Steel, Pharma