Overview
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (15 chapters)
-
Introduction
-
Multidisciplinary Perspectives on Sustainable Place Branding
-
Chapters on Particular Cases
-
Chapters on Particular Place Brand Themes
-
Conclusion
Keywords
About this book
Editors and Affiliations
About the editors
Bibliographic Information
Book Title: International Place Branding Yearbook 2012
Book Subtitle: Managing Smart Growth and Sustainability
Editors: Frank M. Go, Robert Govers
DOI: https://doi.org/10.1057/9781137282552
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
Hardcover ISBN: 978-0-230-27952-0Published: 20 November 2012
Softcover ISBN: 978-0-230-23964-7Published: 16 September 2012
eBook ISBN: 978-1-137-28255-2Published: 20 November 2012
Edition Number: 1
Number of Pages: XXX, 266
Topics: Marketing, International Business, Business Strategy/Leadership, Economics, general, Tourism Management, International Economics
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications