Abstract
The image of a place is a co-creation of public and private stakeholders. Local authorities, businesses and citizens share a collective interest in having an attractive place brand, since soft, intangible location factors become increasingly decisive in the global competition between regions. In line with behavioral location theories residents, firms, investors and tourists choose particular locations because of their perceived qualities, though these are often different from the actual qualities.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Austin, J.E. 2000. The Collaboration Challenge: How Non-Profits and Businesses Succeed through Strategic Alliances. San Francisco, CA: Jossey-Bass Publishers.
Azevedo, A. 2004. “Image transference from product branding to place branding: the case study of Marinha Grande Glass”, International Review on Public and Non Profit Marketing, 1(2): 101–11.
Berg, L. van den, Braun, E. and Meer, J. van der 1997. Metropolitan Organising Capacity: Experiences with Organising Major Projects in European Cities. Aldershot: Ashgate.
Berg, L. van den, Braun, E. and Otgaar, A.H.J. 2002. Sports and City Marketing in European Cities. Aldershot: Ashgate.
Brumberg, B. and Axelrod, K. 1995. Watch It Made in the USA: A Visitor’s Guide to the Companies That Make Your Favorite Products, 1st edn. Santa Fe, NM: John Muir Productions.
Bryson, J. and Crosby, B. 1992. Leadership for the Common Good: Tackling Public Problems in a Shared Power World. San Francisco, CA: Jossey-Bass.
Burke, E.M. 1999. Corporate Community Relations: The Principle of the Neighbor of Choice. Westport, CA: Quorum Books.
Chamber of Commerce for the Turin Province, 2008. Invest in Piemonte.
City of Turin 2000. The Strategic Plan of Torino 2000–2010. http://www.recs.it/en/upload_pdf/The_Strategic_Plan_of_%20Torino.pdf
Fontanari, M.L. and Weid, M. 1999. “Industrial tourism as a tool for positioning in the competition between destinations.” In Fontanari, M., Treinen, M. and Weid, M. (eds), Industrial Tourism in the Competition among Regions. Trier: ETI Publications.
Frew, E.A. 2000. “Industrial tourism: a conceptual and empirical analysis”. PhD thesis, Victoria University.
Kaptein, M. and Tulder, R. van 2003. “Toward effective stakeholder dialogue”, Business and Society Review, 108(2): 203–24.
Kavaratzis, M. and Ashworth, G.J. 2005. “City branding: an effective assertion of identity or a transitory marketing trick?” Tijdschrift voor Economische en Sociale Geografie, 96(5): 506–14.
Logan, J.R., and Molotch, H.L.1987. Urban Fortunes. Berkeley and Los Angeles, CA: University of California Press.
Mader, T. 2003. Produzierende Betriebe als toeristische Attraktionen im Ruhrgebiet: Grundlagen, Erscheinungsformen, Probleme. Magisterarbeit, Heinrich-Heine Universität Düsseldorf, Hamburg.
Marcon, A., Preuilh, P. and Ksouri, S. 2000. Tourisme de découverte économique et visites d’entreprises. Conseil national du tourisme, pp. 10–16.
Mitchell, M. and Orwig, R.A. 2002. “Consumer experience tourism and brand bonding”, Journal of Product and Brand Management, 11(1): 30–41.
Morice, J.R. 2006. “La visite d’entreprise en Europe: un champ à explorer.” In Morice, J.R. (ed.), Visite d’entreprises: Actes du premier Colloque Européen de la Visite d’entreprise. Paris: Les Cahiers Espaces, p. 92.
Mossberger, K. and Stoker, G. 2002. “The evolution of urban regime theory”, Urban Affairs Review, 36(6): 810–35.
Otgaar, A. 2010. Industrial Tourism: Where the Public Meets the Private. Rotterdam: ERIM, Erasmus University.
Otgaar, A.H.J., Berg, L. van den, Berger, C. and Feng, R.X. 2010. Industrial Tourism: Opportunities for City and Enterprise, Aldershot: Ashgate.
Pechlaner, H., Fischer, E. and Go, F.M. 2006. Identity-creating values as basis for the integrated promotion: the case of Ingolstadt–Audi AG Partnership, in Keller, P. and Bieger, T. (eds), Marketing Efficiency in Tourism: Coping with Volatile Demand. Berlin: Erich Schmidt Verlag.
Porter, M. 2000. “Location, Competition, and Economic Development: Local Clusters in a Global Economy”, Economic Development Quarterly, 14: 15–34.
Rudd, M.A. and Davis, J.A. 1988. “Industrial heritage tourism at the Bingham Canyon Copper Mine”, Journal of Travel Research, 36: 85–9.
Schmidt, D. 1988. “Industrie-Tourismus: Moeglichkeiten und Grenzen einer Anwendung auf ausgewaehlte Gemeinden der Landkreise Coburg, Kronach und Lichtenfels, Bayreuth”, Arbeitsmaterialen zur Raumordnung und Raumplanung, 63.
Speakman, L. and Bramwell, B. 1992. Sheffield Works: An Evaluation of a Factory Tourism Scheme. Sheffield: Centre for Tourism Research, Sheffield City Polytechnic.
Steinecke, A. 2001. Industrieerlebniselten: zwischen Heritage und Markt: Konzepte – Modelle – Trends. In: Hinterhuber, H.H., Pechlaner, H. and Matzler, K. (eds), IndustrieErlebnisWelten: vom Standort zur Destination. Berlin: Erich Schmidt.
Stone, C.N. 1993. “Urban regimes: a political economy approach”, Journal of Urban Affairs, 15(1): 1–28.
Symcox, A.L. and Cardoza, G.W. 2006. A History of Turin. Turin: Einaudi.
Editor information
Editors and Affiliations
Copyright information
© 2013 Alexander Otgaar
About this chapter
Cite this chapter
Otgaar, A. (2013). Case B A Common Agenda for Place Branding: Made in Torino. In: Go, F.M., Govers, R. (eds) International Place Branding Yearbook 2012. Palgrave Macmillan, London. https://doi.org/10.1057/9781137282552_7
Download citation
DOI: https://doi.org/10.1057/9781137282552_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-230-23964-7
Online ISBN: 978-1-137-28255-2
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)