Abstract
Traditionally, the reputation of a location is measured by considering how individuals, organizations and “external” stakeholders feel, think and make decisions. “Reputation of place” measurement, including country and city, is emerging as a domain for inter-disciplinary analysis. While all these have absolute merits and are an integral part of any place’s efforts to improve its global reputation, what is often overlooked is the importance of “domestic reputation management”, including “public mood”.
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© 2013 Wadim Schreiner and Frank M. Go
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Schreiner, W., Go, F.M. (2013). Case D Social Media: An Insight into the “Public Mood” of Places? A Case Study of the City of Johannesburg. In: Go, F.M., Govers, R. (eds) International Place Branding Yearbook 2012. Palgrave Macmillan, London. https://doi.org/10.1057/9781137282552_9
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DOI: https://doi.org/10.1057/9781137282552_9
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