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Palgrave Macmillan

Beyond Hofstede

Culture Frameworks for Global Marketing and Management

  • Book
  • © 2009

Overview

Editors:
  1. Cheryl Nakata

    1. University of Illinois-Chicago, USA

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xxx
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  2. Introduction and Overview

    1. Front Matter

      Pages 1-1
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    2. Going Beyond Hofstede: Why We Need to and How

      • Cheryl Nakata
      Pages 3-15

  3. Reviews and Critiques of Cultural Frameworks

    1. Front Matter

      Pages 17-17
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    2. So What Kind of Atheist Are You? Exploring Cultural Universals and Differences

      • P. Christopher Earley
      Pages 19-39

    3. Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research

      • Vas Taras, Piers Steel
      Pages 40-60

    4. Culture Theories in Global Marketing: A Literature-Based Assessment

      • Cheryl Nakata, Elif Izberk-Bilgin
      Pages 61-77

  4. Conceptualizations of the Culture Problem

    1. Front Matter

      Pages 79-79
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    2. Culture in Context: New Theorizing for Today’s Complex Cultural Organizations

      • Mary Yoko Brannen
      Pages 81-100

    3. Reflexive Culture’s Consequences

      • Søren Askegaard, Dannie Kjeldgaard, Eric J. Arnould
      Pages 101-122

  5. Extensions of and Advances in Culture Frameworks

    1. Front Matter

      Pages 123-123
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    2. Impact of Context on Cross-Cultural Research

      • Susan P. Douglas, C. Samuel Craig
      Pages 125-145

    3. Conceptualizing Culture as Communication in Management and Marketing Research

      • Wendi L. Adair, Nancy R. Buchan, Xiao-Ping Chen
      Pages 146-180

    4. Cultural Influence on Consumer Motivations: A Dynamic View

      • Donnel A. Briley
      Pages 181-197

  6. Alternative Culture Frameworks and Perspectives

    1. Front Matter

      Pages 199-199
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    2. Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC

      • Fiona Moore
      Pages 201-221

    3. Using Mental Models to Study Cross-Cultural Interactions

      • Leigh Anne Liu, Claudia Dale
      Pages 222-244

  7. Reflexive Considerations

    1. Front Matter

      Pages 245-245
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    2. Reflexive Considerations of Culture Theories in Global Marketing

      • Cheryl Nakata
      Pages 247-277

  8. Back Matter

    Pages 278-287
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Keywords

About this book

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Editors and Affiliations

  • University of Illinois-Chicago, USA

    Cheryl Nakata

About the editor

CHERYL NAKATA is Associate Professor of Marketing and International Business at the University of Illinois at Chicago, USA. This book is motivated by her interest in cultural understanding for businesses. Her award-winning research has appeared in leading journals and books. She was a marketing research manager in and consultant to Fortune 500 companies.

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