Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy

Nestle and the Infant Formula Controversy

  • S. Prakash Sethi

Part of the Issues in Business Ethics book series (IBET, volume 6)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. The Setting

    1. Front Matter
      Pages 1-1
  3. The Gathering Storm

    1. Front Matter
      Pages 43-43
    2. S. Prakash Sethi
      Pages 59-73
    3. S. Prakash Sethi
      Pages 75-91
    4. S. Prakash Sethi
      Pages 93-107
  4. Issues and Institutions

  5. Escalation of the Conflict

    1. Front Matter
      Pages 169-169
    2. S. Prakash Sethi
      Pages 171-179
    3. S. Prakash Sethi
      Pages 181-196
  6. Drive Toward Resolution of the Conflict

    1. Front Matter
      Pages 215-215

About this book

Introduction

Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization.
Based on exhaustive and unique research, the book details the Nestlé case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena. Issues addressed include:
  • The rising phenomenon of social activism and its affect on public opinion and public policy;
  • The changing role of churches and other religious groups and their impact on corporate strategy and behavior;
  • The emergence of UN affiliated international bodies, as both arbiters and regulators of market conduct of multinational corporations;
  • The changing dynamics between multinational corporations and host countries;
  • The factors which determine a company's behavior and its ability to adapt to changing societal expectations. £/LIST£ Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents a microcosm of business society conflicts being played out in all parts of the world. This scholarly book will be of great interest to academics in the areas of management, business ethics, social conflict, and international regulation. It will also appeal to a broad corporate and government audience and to anyone interested in contemporary world affairs and the increasing globalization of socio-economic conflicts.
  • Keywords

    Institution Nation compliance ethics management marketing organization public opinion

    Authors and affiliations

    • S. Prakash Sethi
      • 1
    1. 1.Baruch CollegeThe City University of New YorkUSA

    Bibliographic information

    • DOI https://doi.org/10.1007/978-94-011-1394-6
    • Copyright Information Springer Science+Business Media New York 1994
    • Publisher Name Springer, Dordrecht
    • eBook Packages Springer Book Archive
    • Print ISBN 978-94-010-4611-4
    • Online ISBN 978-94-011-1394-6
    • Series Print ISSN 0925-6733
    • About this book