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Bibliographic Information
Book Title: Marketingstrategien für rezeptfreie Arzneimittel
Book Subtitle: Eine empirische Untersuchung im deutschen Pharmamarkt
Authors: Robert Breuer
DOI: https://doi.org/10.1007/978-3-663-10738-5
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1999
Softcover ISBN: 978-3-8244-6918-5Published: 28 August 2013
eBook ISBN: 978-3-663-10738-5Published: 02 July 2013
Edition Number: 1
Number of Pages: XXV, 298
Number of Illustrations: 67 b/w illustrations
Topics: Marketing