Advertisement

Was bewegt Marketing?

  • Helmut Kuhnle

Table of contents

  1. Front Matter
    Pages 1-11
  2. Helmut Kuhnle
    Pages 23-45
  3. Helmut Kuhnle
    Pages 47-92
  4. Helmut Kuhnle
    Pages 93-288
  5. Helmut Kuhnle
    Pages 289-308
  6. Helmut Kuhnle
    Pages 309-310
  7. Back Matter
    Pages 311-320

About this book

Keywords

Kommunikation Kontrahierungspolitik Marketing Marketing-Controlling Marketingforschung Marketinginstrumente Marketingplanung Marketingstrategie Marketingziele Marktsegment Marktsegmentierung Produktion Verkaufsförderung Vertrieb Werbung

Authors and affiliations

  • Helmut Kuhnle
    • 1
  1. 1.StuttgartDeutschland

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods