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Wine Queens

Understanding the Role of Women in Wine Marketing

  • Mojca Ramšak

Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Mojca Ramšak
    Pages 1-3
  3. Mojca Ramšak
    Pages 5-14
  4. Mojca Ramšak
    Pages 15-20
  5. Mojca Ramšak
    Pages 21-26
  6. Mojca Ramšak
    Pages 27-31
  7. Mojca Ramšak
    Pages 33-36
  8. Mojca Ramšak
    Pages 37-41
  9. Mojca Ramšak
    Pages 43-45
  10. Back Matter
    Pages 47-49

About this book

Introduction

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

Keywords

Brand ritual Gender roles Wine Queens Wine brands Wine marketing Wine tourism

Authors and affiliations

  • Mojca Ramšak
    • 1
  1. 1.Centre for Biographic ResearchLjubljanaSlovenia

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-16661-2
  • Copyright Information The Author(s) 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-16660-5
  • Online ISBN 978-3-319-16661-2
  • Series Print ISSN 2191-5482
  • Series Online ISSN 2191-5490
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods