Abstract
The significance of the characters wine queen and wine king is not only symbolic, but also economic. Unlike the wine queens, it is not the king’s general and indirect knowledge of wine, physical appearance, age or communication skills that are judged, but instead the quality of the last year’s wine. Economic sight that must be shown by the kings can be similarly shown by wine queens with Wine Queen’s Wine. It is the wine which she presents in protocol-educational events. The Wine Queen’s Wine is a marketing niche for smaller wine makers who lack the sources for mass advertising.
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Notes
- 1.
Besides the Italian Chianti, Cviček is the only wine in the world made of both red and white grapes. Etymologically, the name is close to the Croatian word cvič, meaning whey, because of its excessive sour tones, a consequence of over-early harvesting, bad cellaring and inadequate sorting, which were marks of Cviček up to a hundred years ago. Soon after the turn of the 19th century, Cviček became a type. For a long time it was a synonym for cheap wine. Thus it was until Slovenia’s independence in 1991, when the winemakers of Dolenjska decided Cviček would once again be on the wine lists of fine Paris restaurants (Ajlec 2014).
References
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Ramšak, M. (2015). The Marketing Approach in Wine Kingdom. In: Wine Queens. SpringerBriefs in Business. Springer, Cham. https://doi.org/10.1007/978-3-319-16661-2_5
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DOI: https://doi.org/10.1007/978-3-319-16661-2_5
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