Abstract
The oldest information about a kind of personification of “wine queen” goes back to the 14th century to the Madonna of the Grapes or Traubenmadonna. Later the autumn customs of vine growing areas were frequently associated with women, beauty and the initiation before the marriage. The first formal awards of a wine queen title happened in the USA in the beginning of the 20th century, followed by Germany, France, Brazil, Argentina and other big exporters of wine in 1930’. And so the wine queen selections splashed to other Central European countries, like Austria, Hungary, Slovenia and Slovakia, and to Asia.
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Notes
- 1.
Viniculture is the cultivation of grapesvines for wine; viticulture is the cultivation of the vine.
- 2.
Recognised traditional denomination.
- 3.
India is resistant to wine drinking. Its 1.2 billion inhabitants drank an average of two teaspoons each—0.01 l—of wine in 2009 (while British drank 22.7 l and French 45.2 l). There is little imported wine, and only ultra rich Indians can buy it. Grape wine isn’t really popular in India for the same reason continental food isn’t—they just not please the Indian taste. There is a lot of hot and spicy food, so Indians prefer a sweet wine, which is repellent to the most of international consumers—the fact that producers and marketers continue to neglect. Meanwhile, Indians continue to drink whisky, rum, beer, and local brew (Burke 2012).
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Ramšak, M. (2015). The World History of Wine Queens. In: Wine Queens. SpringerBriefs in Business. Springer, Cham. https://doi.org/10.1007/978-3-319-16661-2_2
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