Managing Strategy

  • Authors
  • Cliff Bowman
  • David Asch
Book

Table of contents

  1. Front Matter
    Pages iii-ix
  2. Cliff Bowman, David Asch
    Pages 1-14
  3. Cliff Bowman, David Asch
    Pages 15-33
  4. Cliff Bowman, David Asch
    Pages 34-55
  5. Cliff Bowman, David Asch
    Pages 56-71
  6. Cliff Bowman, David Asch
    Pages 72-84
  7. Cliff Bowman, David Asch
    Pages 85-96
  8. Cliff Bowman, David Asch
    Pages 97-118
  9. Cliff Bowman, David Asch
    Pages 119-156
  10. Cliff Bowman, David Asch
    Pages 157-174
  11. Back Matter
    Pages 175-184

About this book

Introduction

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

Keywords

business strategy management Organisation strategic management

Bibliographic information

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