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Managing Strategic Change

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Abstract

This quote cames from a senior manager of a large petroleum corporation. The system referred to was for strategic planning and control, which was designed by one of the major international strategy consultants after an extensive period of analysis and discussion.

[T]he new system was accepted in discussion and debates, but not in practice. Managers agreed with what the consultants and change agents presented to them, but they behaved in accordance with the old way of doing things.

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© 1996 Cliff Bowman and David Asch

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Bowman, C., Asch, D. (1996). Managing Strategic Change. In: Managing Strategy. Palgrave, London. https://doi.org/10.1007/978-1-349-24381-5_7

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