Strategy and Culture

Abstract

In the strategy literature a great deal of attention has been focused on the culture of organisations. In large part this can be explained by the failure of the more ‘rational’ approaches to strategy that were developed and propounded in the 1960s and 1970s. Corporate planning did not appear to be delivering the required strategic changes. Organisational culture, and the need to take account of it in strategic management, formed part of the explanation of the problems of strategy implementation.