Business Economics

The Application of Economic Theory

  • Authors
  • Paul R. Ferguson
  • Glenys J. Ferguson
  • R. Rothschild
Book

Part of the Macmillan Texts in Economics book series

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 1-6
  3. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 7-29
  4. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 30-41
  5. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 42-70
  6. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 71-89
  7. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 90-105
  8. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 106-119
  9. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 120-142
  10. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 143-170
  11. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 171-195
  12. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 196-218
  13. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 219-248
  14. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 249-267
  15. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 268-286
  16. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 287-307
  17. Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
    Pages 308-373
  18. Back Matter
    Pages 374-414

About this book

Introduction

This major text provides comprehensive coverage of the topics taught in Business Economics courses on Economics and Business Studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment. The text stresses the practical relevance of economic theory and makes extensive use of international examples. It concludes with a study of the airline industry, showing how the analytical techniques developed earlier can be brought together to gain important insights into a major international commercial activity.

Keywords

business economics economic theory economics game theory organization regression strategy

Bibliographic information