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Table of contents

  1. Front Matter
    Pages i-ix
  2. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 1-14
  3. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 15-38
  4. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 39-62
  5. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 63-103
  6. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 104-127
  7. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 128-143
  8. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 144-156
  9. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 157-165
  10. Back Matter
    Pages 166-191

About this book

Keywords

Advertising brand communication design Distribution international marketing market research marketing marketing management pricing product development Promotion reputation retailing Trends

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-17851-3
  • Copyright Information Macmillan Publishers Limited 1985
  • Publisher Name Palgrave, London
  • Print ISBN 978-0-333-36583-0
  • Online ISBN 978-1-349-17851-3
  • Buy this book on publisher's site
Industry Sectors
Finance, Business & Banking