Table of contents

  1. Front Matter
    Pages i-ix
  2. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 1-14
  3. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 15-38
  4. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 39-62
  5. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 63-103
  6. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 104-127
  7. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 128-143
  8. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 144-156
  9. Geoffrey A. Lancaster, Robert A. Lomas
    Pages 157-165
  10. Back Matter
    Pages 166-191

About this book

Keywords

Advertising brand communication design Distribution international marketing market research marketing marketing management pricing product development Promotion reputation retailing Trends

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