Abstract
The task of business management would be far simpler if industry was not in a continual state of change. This change is reflected in increasing competition, business tasks becoming more complex, trends towards internationalisation within businesses, and the fact that nowadays circumstances in general tend to change more rapidly. This makes it increasingly important and necessary for organisations to predict their future prospects in terms of sales, costs, profits, etc.
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© 1985 Geoffrey A. Lancaster and Robert A. Lomas
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Lancaster, G.A., Lomas, R.A. (1985). Purpose. In: Forecasting for Sales and Materials Management. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-17851-3_1
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DOI: https://doi.org/10.1007/978-1-349-17851-3_1
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-36583-0
Online ISBN: 978-1-349-17851-3
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