Abstract
So far this text has addressed itself to the question of how a forecast is produced, where the information comes from, how it is processed and how the results are presented. This final chapter discusses what the forecast is used for within the context of the whole company.
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© 1985 Geoffrey A. Lancaster and Robert A. Lomas
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Lancaster, G.A., Lomas, R.A. (1985). Forecasts applied to business. In: Forecasting for Sales and Materials Management. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-17851-3_8
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DOI: https://doi.org/10.1007/978-1-349-17851-3_8
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-36583-0
Online ISBN: 978-1-349-17851-3
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