Content Marketing and Types of Web Writing

So let’s start at the beginning. Just what is web writing? Well, web writing can mean a number of different things depending on the context.

Web writing might mean making blog posts. It might mean making content for your website. It could mean sales letters. It could mean press releases. Any type of content that you’re going to use to market yourself or to sell online is web writing.

And of course, depending on where your writing is going to be going, your goals, and your methodology is going to vary slightly. But there are some hard and fast rules that apply across the board. And so that’s partly what we’re going to be looking at in this series. Key to remember is that in most cases content is what brings people to a website in the first place.

If you’re going to a website, it’s either because you want to buy something or it’s because you want information or entertainment. In those two scenarios, you’re essentially going to be consuming media, which in most cases means web writing.

Likewise, the written word is what Google uses in order to understand what a website is all about. Google knows whether your website is irrelevant to the person searching by looking at the content that you’ve written and whether that matches and answers the questions that they’re asking. So the more content you have and the better that content is, the more people you bring to your website and the more Google is going to like your website.

Then there’s the fact that the quality of your writing is going to determine how long someone spends on your website. If you run a business and you’ve got a home page, you have just a couple of seconds to prove to your visitors that your business is able to do what they want it to do. If you lose them with flowery language or with poor grammar, then they’re probably never going to come back.

In this case, good writing is the difference between customers and profit or none. In some cases, good sales copy could change your conversion rates from 1% to 10% or higher, multiplying your profits by 10 and increasing your number of leads. Likewise, we use writing when we reach out to the press with press releases, when we reach out to our audience with white papers. In all of these cases, content is what’s going to help you to sell because online you’re not there to do it yourself.

So your written word has to do all of the legwork. So yeah, web writing has a lot of purposes online, but whatever the case, it’s always really important.