Overview
- The new edition has been thoroughly updated to include:
* a new chapter on international marketing and selling
* emphasis on relationship marketing
* more emphasis on managing sales operations
* provides coverage of information technology and the increasing role it plays in the selling function
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Table of contents (18 chapters)
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Sales Management in a Marketing Context
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The Organisation of Selling Effort
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Management of the Salesforce
Keywords
About this book
This edition incorporates several important changes occurring in both the theory and practice of sales management. These changes include issues which reflect appropriate organisational responses to rapidly changing markets and ever-increasing competition, such as key account selling, direct marketing and telesales. There is now more emphasis on managing sales operations than of the management of sales personnel. This is reflected in the importance of information technology as it affects sales operations, in particular, database marketing. Further, more coverage has been given to the creation and maintenance of relationships between buyers and sellers and how this should be handled and managed. Finally, a more cosmopolitan and international perspective has been adopted to take cognisance that, for many companies, operating in European and global markets is now an imperative, not an option.
Lecturers using this book as a course text may request a free Instructor's Manual. Please contact our Lecturer Helpline on +44 (0)1256 302794, email lecturerservices@palgrave.com
About the author
Bibliographic Information
Book Title: Sales Management
Book Subtitle: Theory and Practice
Authors: Bill Donaldson
DOI: https://doi.org/10.1007/978-1-349-26354-7
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1998
Edition Number: 2
Number of Pages: XIX, 378
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing
Industry Sectors: Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Law, Oil, Gas & Geosciences, Pharma, Telecommunications