Overview
- Publication in the field of economic sciences
- Includes supplementary material: sn.pub/extras
Part of the book series: BestMasters (BEST)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
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Bibliographic Information
Book Title: Determinants of Private Label Attitude
Book Subtitle: Predicting Consumers’ Brand Preferences Using Psychographics
Authors: Stefanie Weiß
Series Title: BestMasters
DOI: https://doi.org/10.1007/978-3-658-08672-5
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-08671-8Published: 10 March 2015
eBook ISBN: 978-3-658-08672-5Published: 10 February 2015
Series ISSN: 2625-3577
Series E-ISSN: 2625-3615
Edition Number: 1
Number of Pages: XV, 143
Number of Illustrations: 4 b/w illustrations
Topics: Marketing, Market Research/Competitive Intelligence, Business Strategy/Leadership