Abstract
Chapter 4 introduces the results of the data analysis using the multiple regression technique, starting with a general description of respondents’ demographic profiles, followed by the key results and SPSS output of the analysis. Checking for outliers and a possible violation of assumptions is intended to account for any potential biases resulting from methodological deficiencies. Lastly, the potential influence of extraneous and moderator variables on consumers’ attitudes towards private label brands is analyzed.
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© 2015 Springer Fachmedien Wiesbaden
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Weiß, S. (2015). Data analysis and results. In: Determinants of Private Label Attitude. BestMasters. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-08672-5_4
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DOI: https://doi.org/10.1007/978-3-658-08672-5_4
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-08671-8
Online ISBN: 978-3-658-08672-5
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