Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Marketing-Management (MARKMAN)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (6 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Die Rollenwahrnehmung des Dienstleistungskunden
Book Subtitle: Determinanten und Wirkung der Kundenbeteiligung
Authors: Kathrin Hahn
Series Title: Marketing-Management
DOI: https://doi.org/10.1007/978-3-658-00563-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-00562-7Published: 13 December 2012
eBook ISBN: 978-3-658-00563-4Published: 14 December 2012
Edition Number: 1
Number of Pages: XVII, 248
Topics: Marketing