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Die Wirkung von Storytelling in der Wissenschafts-PR

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Handbuch Sprache in den Public Relations

Part of the book series: Springer Reference Sozialwissenschaften ((SRS))

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Zusammenfassung

Der vorliegende Beitrag beschäftigt sich mit der Wirkung von Storytelling in der Wissenschaftskommunikation. Bestehende Forschungsergebnisse werden für diesen Zweck zusammengefasst und nach den Themengebieten ihrer Aussage kategorisiert. Aus den einzelnen Ergebnissen werden Wirkungspotenziale für Storytelling in der Wissenschaftskommunikation identifiziert. Diese liegen am deutlichsten bei der Erzielung von Verständlichkeit, Überzeugungskraft sowie Erinnerung und Lernen. Die Belege zu Interesse und Glaubwürdigkeit sind noch zu vieldeutig, um hier Potenziale ableiten zu können.

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Author information

Authors and Affiliations

  1. Fachhochschule Burgenland, Campus 1, 7000, Eisenstadt, Österreich

    Christian Ameseder & Silvia Ettl-Huber

Authors
  1. Christian Ameseder
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  2. Silvia Ettl-Huber
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Correspondence to Christian Ameseder .

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Editors and Affiliations

  1. Hamburg, Germany

    Cathrin Christoph

  2. Hochschule Hannover, Hannover, Germany

    Annika Schach

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Ameseder, C., Ettl-Huber, S. (2017). Die Wirkung von Storytelling in der Wissenschafts-PR. In: Christoph, C., Schach, A. (eds) Handbuch Sprache in den Public Relations. Springer Reference Sozialwissenschaften. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-15750-0_27-1

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  • DOI: https://doi.org/10.1007/978-3-658-15750-0_27-1

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  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-15750-0

  • Online ISBN: 978-3-658-15750-0

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