Abstract
Until the 1970s, wine was a product produced and consumed almost exclusively in the Mediterranean region and the nearby Levant. Today it is enjoyed in a much broader range of countries. Yet notwithstanding the dramatic recent globalization of this product, the total volume consumed is very similar today to what it was in the 1960s. This chapter explains the apparent inconsistency between these two facts. It points to the rapid growth in New World wine production, to the gradual move by consumers from other alcohols to wine in previously beer- or spirits-consuming cultures, to wine’s near disappearance in North Africa in the 1960s once the region became independent from France, to the huge decline in wine consumption in the most wine-focused countries, and to the dramatic rise of East Asia as a wine-importing region. Also characterizing these changes has been a steady rise in the quality of wine being consumed around the world – even though the overall quantity has not grown. This premiumization has occurred despite fears by wine tragics that the accompanying emergence of multinational wine brands would lead to the homogenization of wine styles. The bottom line is that most wine consumers have never had it so good. The exceptions are those addicted to rare iconic wines, particularly from Bordeaux and Burgundy, whose prices have risen to stratospheric levels – to the immense financial benefit of owners of the best wine assets in, and finest wines from, those iconic regions.
References
Anderson, K. (2017a). Sectoral trends and shocks in Australia’s economic growth. Australian Economic History Review, 57(1), 2–21.
Anderson, K. (2017b). How might climate changes and preference changes affect the competitiveness of the world’s wine regions? Wine Economics and Policy, 6(2), 23–27.
Anderson, K. (2018). Australia’s wine industry competitiveness: Why so slow to emerge? Australian Journal of Agricultural and Resource Economics, 62(4), 507–526.
Anderson, K., & Pinilla, V (with the assistance of A.J. Holmes) (2017). Annual Database of Global Wine Markets, 1835 to 2016, freely available in Excel at the University of Adelaide’s Wine Economics Research Centre, www.adelaide.edu.au/wine-econ/databases
Anderson, K., & Pinilla, V. (2018). Wine globalization: A new comparative history. Cambridge/New York: Cambridge University Press.
Anderson, K., & Wittwer, G. (2013). Modeling global wine markets to 2018: Exchange rates, taste changes, and china’s import growth. Journal of Wine Economics, 8(2), 131–158.
Anderson, K., & Wittwer, G. (2015). Asia’s evolving role in global wine markets. China Economic Review, 35, 1–14.
Anderson, K., & Wittwer, G. (2018). Cumulative effects of Brexit and other UK and EU27 bilateral FTAs on the world’s wine markets. The World Economy, 41(11), 2883–2894.
Anderson, K., Nelgen, S., & Pinilla, V. (2017). Global wine markets, 1860–2016: A statistical compendium. Adelaide: University of Adelaide Press. Freely available at http://www.adelaide.edu.au/press/titles/global-wine-markets.
Anderson, K., Meloni, G., & Swinnen, J. (2018). Global alcohol markets: Evolving consumption patterns, regulations and industrial organizations. Annual Review of Resource Economics, 10, 105–132.
Aparicio, G., Pinilla, V., & Serrano, R. (2009). Europe and the international agricultural and food trade, 1870–2000. In P. Lains & V. Pinilla (Eds.), Agriculture and economic development in Europe since 1870 (pp. 52–75). London: Routledge.
Campbell, C. (2004). Phylloxera: How wine was saved for the world. London: HarperCollins Publishers.
Caravaglia, C., & Swinnen, J. (Eds.). (2017). Economic perspectives on craft beer: A revolution in the global beer industry. London and New York: Palgrave Macmillan.
Holmes, A. J., & Anderson, K. (2017). Convergence in national alcohol consumption patterns: New global indicators. Journal of Wine Economics, 12(2), 117–148.
Johnson, H. (1989). The story of wine. London: Mitchell Beasley.
Masset, P., & Henderson, C. (2010). Wine as an alternative asset class. Journal of Wine Economics, 5(1), 87–118.
Phillips, R. (2014). Alcohol: A History, Chapel Hill NC: University of North Carolina Press.
Phillips, S. (2018). The fine wine market: Past, present and future. https://www.liv-ex.com/2018/09/fine-wine-market-past-present-future/?mc_cid=cca62e3604&mc_eid=2a52af495f. Accessed 10 May 2019.
Sokolin, D. (2008). Investing in liquid assets: Uncorking profits in today’s global wine market. New York: Simon and Schuster.
Swinnen, J. (Ed.). (2011). The economics of beer. Oxford/New York: Oxford University Press.
Swinnen, J., & Briski, D. (2017). Beeronomics. Oxford/New York: Oxford University Press.
Unwin, T. (1991). Wine and the vine: An historical geography of viticulture and the wine trade. London/New York: Routledge.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this entry
Cite this entry
Anderson, K. (2019). Wine’s Gradual Globalization. In: Meiselman, H. (eds) Handbook of Eating and Drinking. Springer, Cham. https://doi.org/10.1007/978-3-319-75388-1_152-1
Download citation
DOI: https://doi.org/10.1007/978-3-319-75388-1_152-1
Received:
Accepted:
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-75388-1
Online ISBN: 978-3-319-75388-1
eBook Packages: Springer Reference Behavioral Science and PsychologyReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences
Publish with us
Chapter history
-
Latest
Wine’s Gradual Globalization- Published:
- 16 April 2024
DOI: https://doi.org/10.1007/978-3-319-75388-1_152-2
-
Original
Wine’s Gradual Globalization- Published:
- 27 June 2019
DOI: https://doi.org/10.1007/978-3-319-75388-1_152-1