Introduction
In a global market, firms need to be able to identify new opportunities and to reconfigure technologies and competences to accomplish sustainable, competitive advantage. The intensification of global rivalry and the swift increase in the rate of change in the different business environments mean firms need to encourage innovation as a means of survival and growth. The management of innovation brings many challenges, one of which is the choice between radical and moderate change. Radical innovation comes about in totally new products and processes that require new knowledge and satisfy new customers and emerging markets. Incremental innovation, implying progressive improvements to previously existing products and processes, does not require new knowledge and aims to satisfy current...
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Acknowledgments
This reseach is part of thê Project ECO2015-71380-R funded by the Spanish Ministry of Economy, Industry and Competitiveness and the State Research Agency. Co-financed by the European Regional Development Fund (ERDF).
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Moreno-Luzon, M.D. (2018). Innovation and Ambidexterity. In: Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-6616-1_200012-2
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DOI: https://doi.org/10.1007/978-1-4614-6616-1_200012-2
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Innovation and Ambidexterity- Published:
- 17 November 2017
DOI: https://doi.org/10.1007/978-1-4614-6616-1_200012-2
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Innovation and Ambidexterity- Published:
- 31 March 2017
DOI: https://doi.org/10.1007/978-1-4614-6616-1_200012-1