1. Disciplinary memory and theory development

   • Manjit S. Yadav

   Editorial 07 June 2017 Pages: 1 - 3

2. Conducting field-based, discovery-oriented research: lessons from our market orientation research experience

   • Bernard J. Jaworski
   • Ajay K. Kohli

   Theory/Conceptual 01 April 2017 Pages: 4 - 12

3. Market orientation: reflections on field-based, discovery-oriented research

   • Gregory S. Carpenter

   Commentary 02 June 2017 Pages: 13 - 19

4. Disruptive marketing strategy

   • G. Tomas M. Hult
   • David J. Ketchen Jr

   Commentary 13 June 2017 Pages: 20 - 25

   

5. Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar

   • Rajan Varadarajan

   Commentary 06 June 2017 Pages: 26 - 35

   

6. Disadoption

   • Donald R. Lehmann
   • Jeffrey R. Parker

   Theory/Conceptual 26 April 2017 Pages: 36 - 51

   

7. Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research

   • Shelby D. Hunt

   Theory/Conceptual 20 April 2017 Pages: 52 - 66

   

8. The self-concept life cycle and brand perceptions: An interdisciplinary perspective

   • Hector Gonzalez-Jimenez

   Theory/Conceptual Open access 26 April 2017 Pages: 67 - 84