AMS Review
Official Publication of the Academy of Marketing Science
Description
The AMS Review is positioned to be the premier marketing journal that focuses exclusively on conceptual and theoretical contributions across all sub-discipline areas in the field of marketing. It publishes articles that engage theoretical issues in marketing in the broad sense.
The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other behavioral sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative quantitative syntheses of research literatures (i.e., meta-analyses) are encouraged, as are paradigm-shifting manuscripts.
Manuscripts that focus on descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.
Latest Articles
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Theory/Conceptual
A framework for studying the impact of outdoor atmospherics in retailing
Peter H. Bloch, Omid Kamran-Disfani (March 2018)
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Theory/Conceptual
Brand-self connections and brand prominence as drivers of employee brand attachment
Lucy Gill-Simmen, Deborah J. MacInnis, Andreas B. Eisingerich, C. Whan Park (March 2018)
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Theory/Conceptual
Constructing a theoretical framework for the process of innovation legitimation
Anastasia Thyroff, Jennifer Christie Siemens, Jeff B. Murray (January 2018)

- Available 2011 - 2017
- Volumes 7
- Issues 17
- Articles 110
- Open Access 4 Articles
Stay up to Date
Find a Volume or Issue
- Journal Title
- AMS Review
- Coverage
- Volume 1 / 2011 - Volume 7 / 2017
- Print ISSN
- 1869-814X
- Online ISSN
- 1869-8182
- Publisher
- Springer US
- Additional Links
- Topics
- Industry Sectors
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