1. On the impactfulness of theory and review articles

   • Robert A. Peterson
   • Victoria L. Crittenden

   EditorialNotes 09 May 2012 Pages: 1 - 4

2. Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation

   • Shelby D. Hunt

   ReviewPaper 14 March 2012 Pages: 5 - 18

   

3. Comparative insights into the governance problems of agency theory: the influence of institutional environment on the basic human tenets

   • Hannah S. Lee
   • David A. Griffith

   ReviewPaper 03 April 2012 Pages: 19 - 33

   

4. Effectual marketing planning for new ventures

   • Peter S. Whalen
   • Samuel S. Holloway

   ReviewPaper 22 May 2012 Pages: 34 - 43