Customer loyalty: Toward an integrated conceptual framework Alan S. DickKunal Basu OriginalPaper Pages: 99 - 113
Multisource effects on the satisfaction formation process Diane HaisteadDavid HartmanSandra L. Schmidt OriginalPaper Pages: 114 - 129
The dynamics of long-term business-to-business exchange relationships Pratibha A. DabholkarWesley J. JohnstonAmy S. Cathey OriginalPaper Pages: 130 - 145
The effects of expertise, end goal, and product type on adoption of preference formation strategy Maryon F. KingSiva K. Balasubramanian OriginalPaper Pages: 146 - 159
Key aspects of organizational buying: conceptualization and measurement Michele D. Bunn OriginalPaper Pages: 160 - 169
