1. Introduction by Guest Editor: The state-of-the-art in marketing research

   • Naresh K. Malhotra

   EditorialNotes Pages: 1 - 3

2. Some observations on the state of the art in marketing research

   • Naresh K. Malhotra

   OriginalPaper Pages: 4 - 24

3. A simple procedure for finding a composite of several multidimensional scaling solutions

   • Paul E. Green
   • J. Douglas Carroll

   OriginalPaper Pages: 25 - 35

4. ESSCA: A multidimensional analysis tool for marketing research

   • George M. Zinkhan
   • William B. Locander

   OriginalPaper Pages: 36 - 46

5. Perceptual mapping using the basic structure matrix decomposition

   • Richard J. Fox

   OriginalPaper Pages: 47 - 59

6. Useful component analysis: Graphical views of marketing data

   • William R. Darden
   • Michael J. Dorsch

   OriginalPaper Pages: 60 - 73

7. On the evaluation of structural equation models

   • Richard P. Bagozzi
   • Youjae Yi

   OriginalPaper Pages: 74 - 94

8. On choosing the appropriate measure of association when analyzing rating scale data

   • Emin Babakus
   • Carl E. Ferguson

   OriginalPaper Pages: 95 - 102

9. A decision model for evaluating job alternatives

   • V. Kumar

   OriginalPaper Pages: 103 - 113

10. Choice rules and sensitivity analysis in conjoint simulators

    • Paul E. Green
    • Abba M. Krieger

    OriginalPaper Pages: 114 - 127

11. A customized market response model: Development, estimation, and empirical testing

    • Vithala R. Rao
    • Jerry Wind
    • Wayne S. DeSarbo

    OriginalPaper Pages: 128 - 140

12. An exploratory study of the generalizability of selected marketing measures

    • Joseph O. Rentz

    OriginalPaper Pages: 141 - 150

13. A research program for establishing the validity of the price-quality relationship

    • Kent B. Monroe
    • William B. Dodds

    OriginalPaper Pages: 151 - 168