Dynamic strategic thinking Peter R. DicksonPaul W. FarrisWillem J. M. I. Verbeke OriginalPaper Pages: 216 - 237
Heterogeneity in sales districts: Beyond individual-level predictors of satisfaction and performance R. VenkateshGoutam ChallagallaAjay K. Kohli OriginalPaper Pages: 238 - 254
Instituting the marketing concept in a multinational setting: The role of national culture Cheryl NakataK. Sivakumar OriginalPaper Pages: 255 - 275
Socializing children about television: An intergenerational study Les CarlsonRussell N. LaczniakAnn Walsh OriginalPaper Pages: 276 - 288
Selling strategies: The effects of suggesting a decision structure to novice and expert buyers Judy A. WagnerNoreen M. KleinJanet E. Keith OriginalPaper Pages: 289 - 306
The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata Kevin MasonThomas JensenDave Roach Research Note Pages: 307 - 317