1. Convenience consumption and role overload convenience

   • Joseph A. Bellizzi
   • Robert E. Hite

   OriginalPaper Pages: 1 - 9

2. The impact of franchising on the financial performance of small firms

   • Jeffrey S. Bracker
   • Joh N. Pearson

   OriginalPaper Pages: 10 - 17

3. The influence of the amount and type of information on individuals’ perception of legal services

   • Kenneth E. Crocker

   OriginalPaper Pages: 18 - 27

4. Influence of catalog vs. store shopping and prior satisfaction on perceived risk

   • Troy A. Festervand
   • Don R. Snyder
   • John D. Tsalikis

   OriginalPaper Pages: 28 - 36

5. Perceived risk and the selection of a retail patronage mode

   • Jon M. Hawes
   • James R. Lumpkin

   OriginalPaper Pages: 37 - 42

6. An exploratory study of the effect of sex role stereotyping on attitudes toward magazine advertisements

   • William E. Kilbourne

   OriginalPaper Pages: 43 - 46

7. Cumulative bibliography

   Announcement Pages: 47 - 59