Hits and misses: Herd behavior and online product popularity Ward A. HansonDaniel S. Putler OriginalPaper Pages: 297 - 305
Controlling product returns in direct marketing James D. HessWujin ChuEitan Gerstner OriginalPaper Pages: 307 - 317
Investigating the effects of a line extension or new brand introduction on market structure Pradeep K. Chintagunta OriginalPaper Pages: 319 - 328
Estimating choice models in data-sparse environments: Taking advantage of perceived similarity John HullandMark Vandenbosch OriginalPaper Pages: 329 - 339
Market success as a criterion for assessing player contributions in sports businesses via a regression-based approach using adjusted performance measures and quasi-dummy variables Morris B. Holbrook OriginalPaper Pages: 341 - 353
Technology adoption: Amplifying versus simplifying innovations Bruce G. S. HardieThomas S. RobertsonWilliam T. Ross Jr. OriginalPaper Pages: 355 - 369
Impact of the level of aggregation on response accuracy in surveys of behavioral frequency Michael Y. HuRex S. TohEunkyu Lee OriginalPaper Pages: 371 - 382