Marketing Letters
A Journal of Research in Marketing
Description
Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.
The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.
Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.
The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.
Officially cited as: Mark Lett
Latest Articles
-
OriginalPaper
Consuming together (versus separately) makes the heart grow fonder
Ximena Garcia-Rada, Lalin Anik, Dan Ariely (February 2019)
-
Correction
Correction to: The message in the box: how exposure to money affects charitable giving
Ahmet Ekici, Aminreza Shiri, Carter A. Mandrik (February 2019)
-
OriginalPaper
Roles of a preselling strategy under asymmetric information
Xi Wang, Xu Guan, Zelong Yi (January 2019)

- Impact Factor 1.350
- Available 1989 - 2018
- Volumes 29
- Issues 111
- Articles 962
- Open Access 26 Articles
Stay up to Date
Find a Volume or Issue
- Journal Title
- Marketing Letters
- Coverage
- Volume 1 / 1989 - Volume 29 / 2018
- Print ISSN
- 0923-0645
- Online ISSN
- 1573-059X
- Publisher
- Springer US
- Additional Links
- Topics
- Industry Sectors
Continue reading...
To view the rest of this content please follow the download PDF link above.