A cross-cultural analysis of price responses to environmental changes Vithala R. RaoJoel H. Steckel OriginalPaper Pages: 5 - 14
Variations in the contractual terms of cooperative advertising contracts: An empirical investigation Shantanu DuttaMark BergenAkshay Rao OriginalPaper Pages: 15 - 22
The influence of member heterogeneity on dyad judgment: Are two heads better than one? Kim P. CorfmanBarbara E. Kahn OriginalPaper Pages: 23 - 32
Some antecedents of exclusivity in bilateral interorganizational relationships Sanjit Sengupta OriginalPaper Pages: 33 - 44
Role of product entry and exit on the attraction effect K. SivakumarJoseph Cherian OriginalPaper Pages: 45 - 51
An experimental study of marketing information utilization: The manager-researcher dichotomy Michael Y. HuRex S. Toh OriginalPaper Pages: 53 - 62
Combining self-explicated priors with conjoint data using Bayesian regression David E. HansenDick R. Wittink OriginalPaper Pages: 63 - 71
Estimating the response effect of future events based on historical analogy: A methodology and illustration on generic substitution of brand-name drug sales following patent expiration Wilfried R. VanhonackerLydia J. Price OriginalPaper Pages: 73 - 85