Feedback as a two-way street: when and why rating consumers fails Tami KimLalin AnikLuca Cian OriginalPaper 06 May 2021 Pages: 351 - 362
Taking marketing strategy risks with seemingly no expected gains Yuanfang LinAmit Pazgal OriginalPaper 24 April 2021 Pages: 363 - 377
Retailer voluntary investment against a threat of manufacturer encroachment Jumpei HamamuraYusuke Zennyo OriginalPaper 04 June 2021 Pages: 379 - 395
The cloud and its silver lining: negative and positive spillovers from automotive recalls Verdiana GiannettiRaji Srinivasan OriginalPaper Open access 28 April 2021 Pages: 397 - 409
How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications Paolo AntonettiIlaria Baghi OriginalPaper 17 June 2021 Pages: 411 - 423
In the world of plastics: how thinking style influences preference for cosmetic surgery Sarah MittalKatherine Rice WarnellDavid H. Silvera OriginalPaper 10 July 2021 Pages: 425 - 439
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements Pornchanoke TipgomutLeonard J. PaasAngela McNaught OriginalPaper 02 November 2020 Pages: 441 - 454
Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics Saeid VafainiaEls BreugelmansTammo H. A. Bijmolt OriginalPaper 09 March 2021 Pages: 455 - 476
Longing for the past and embracing the new: Does nostalgia increase new product adoption? Kun ZhouXiaoyin YeJun Ye OriginalPaper 16 August 2021 Pages: 477 - 498
Adoption patterns over time: a replication Gil AppelEitan Muller Replication Corner Open access 20 September 2021 Pages: 499 - 511