Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda Abbie GriffinBrett W. JosephsonJelena Spanjol OriginalPaper 31 May 2013 Pages: 323 - 337
Customization of online advertising: The role of intrusiveness Jenny van DoornJanny C. Hoekstra OriginalPaper 08 January 2013 Pages: 339 - 351
Toward understanding passive opportunism in dedicated channel relationships Jody L. CrosnoChris ManolisRobert Dahlstrom OriginalPaper 04 December 2012 Pages: 353 - 368
Price or quality? The influence of fluency on the dual role of price Chia-Jung Chang OriginalPaper 23 January 2013 Pages: 369 - 380
More than just a utensil: The influence of drinking straw size on perceived consumption Hung-Ming LinHui-Yi LoYu-Sung Liao OriginalPaper 29 January 2013 Pages: 381 - 386
The impact of jump bidding in online auctions Yongfu HePeter T. L. Popkowski Leszczyc OriginalPaper 05 February 2013 Pages: 387 - 397
Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions David J. Moore OriginalPaper 01 March 2013 Pages: 399 - 408
Experience, socialization and customer retention: Lessons from the dance floor Gianna GiudicatiMassimo RiccaboniAnna Romiti OriginalPaper 27 March 2013 Pages: 409 - 422