Incorporating long-term effects in determining the effectiveness of different types of online advertising Ralph BreuerMalte BrettelAndreas Engelen OriginalPaper 16 March 2011 Pages: 327 - 340
Do vendors benefit from promotions in a multi-vendor loyalty program? Matilda DoroticDennis FokTammo H. A. Bijmolt OriginalPaper Open access 03 November 2010 Pages: 341 - 356
Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior Cristel Antonia RussellDale W. RussellJill Klein OriginalPaper Open access 03 November 2010 Pages: 357 - 371
A brand choice model for TV advertising management using single-source data Masataka BanNobuhiko TeruiMakoto Abe OriginalPaper 20 November 2010 Pages: 373 - 389
The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus Chung-Chau ChangBo-Chi LinShin-Shin Chang OriginalPaper 15 December 2010 Pages: 391 - 404
The impact of the amount of available information on decision delay: The role of common features Anish NagpalAdwait KhareAmeet Pandit OriginalPaper 29 December 2010 Pages: 405 - 421
Erratum to: How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias Ashwani MongaHaipeng (Allan) ChenMona Sinha Erratum 13 April 2011 Pages: 423 - 423