CASE 9: The Masterplast Story: Constructing an Entrepreneurial Success Story

Abstract

In the late evening the night before their board meeting, Dávid Tibor, CEO of Masterplast, and his friend, co-founder and CFO, Balázs Ács, sat together in their office pondering the big question: What was the best next step in order to keep growing and internationalizing their company? So far they had built Masterplast from scratch to an €80 million revenue construction material wholesaler and producer with operations in 12 countries. In fact, Masterplast Group, with their headquarters in Hungary, had become one of the leading producers and distributors of construction industry products.

Hungary. This case describes the growth story of a construction material company and its young entrepreneur who founded the company directly after his university studies and grew it to more than 700 employees and US$100 million in revenues.

The main challenge is where to build the next plant — a geographical expansion issue — and the background covers other issues such as HR and macroeconomic aspects.