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  • © 2015

Entrepreneurial Icebreakers

Insights and Case Studies from Internationally Successful Central and Eastern European Entrepreneurs

Palgrave Macmillan

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Softcover Book USD 54.99
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Hardcover Book USD 125.00
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  • Durable hardcover edition
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Table of contents (21 chapters)

  1. Front Matter

    Pages i-xxiv
  2. Introduction

    1. Introduction

      • Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk
      Pages 1-5
  3. Conquering International Markets from Transition Economies

    1. Front Matter

      Pages 7-7
    2. Entrepreneurship in Transition Economies

      • Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk
      Pages 9-18
    3. Overcoming Start-Up Challenges in Transition Economies

      • Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk
      Pages 19-32
    4. Overcoming a Negative Country-of-Origin Effect

      • Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk
      Pages 33-47
    5. Growth Strategies and Internationalization Patterns

      • Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk
      Pages 48-65
    6. From Lag Markets to Lead Markets

      • Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk
      Pages 66-106
  4. Case Studies of Internationally Successful CEE Companies

    1. Front Matter

      Pages 107-113
    2. CASE 2: Atlantic Grupa: Preparing for Leading in the New Europe

      • Alexandru Ioan Mincu, Vlasta Hudek
      Pages 130-146
    3. CASE 3: Avangate: Preparing the Trans-Atlantic Jump

      • Juris Ulmanis, Adrian Tantau
      Pages 147-154
    4. CASE 5: Fx3x: Star Performance without a Star Attitude

      • Makedonka Dimitrova, Ilijana Petrovska
      Pages 179-192
    5. CASE 8: LINET: To Be an Object of Desire, Not of Choice

      • Tomas Ricka, David Kula, Radovan Kacin
      Pages 235-252
    6. CASE 9: The Masterplast Story: Constructing an Entrepreneurial Success Story

      • Péter Dietrich, László Csepregi, János Vecsenyi
      Pages 253-268
    7. CASE 11: Pipistrel: The Freedom of Flight

      • Frank la Pira
      Pages 290-311

About this book

This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies – ready to use in entrepreneurship and strategy courses – that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.

Authors and Affiliations

  • IESE Business School, Spain

    Julia Prats, Marc Sosna

  • Technical University Berlin, Germany

    Marc Sosna

  • Warsaw University of Technology Business School, Warsaw, Poland

    Sylwia Sysko-Romańczuk

About the authors

Julia Prats is an associate professor in the Department of Entrepreneurship at IESE Business School. She holds a Doctorate of Business Administration from Harvard University, an MBA from IESE Business School, and a Degree in Industrial Engineering from Universitat Politècnica de Catalunya, Barcelona. Julia was nominated as a Kauffman Emerging Scholar for her dissertation work.

Marc Sosna is a research fellow in the Department of Entrepreneurship at IESE Business School, and a PhD candidate in the Department of Strategic Leadership and Global Management at the Technical University Berlin. He also holds a Master of Business Administration and is involved in research, consulting, learning innovation activities and numerous international executive education and in-company programs across four continents.

Sylwia Sysko-Romanczuk is an associate professor of Management and Entrepreneurship at Warsaw University of Technology Business School. She is Doctor and Post-Doctor of Economics and Management Science at ORGMASZ Institute of Industrial Organization and Management. She was part of several international projects and courses in Manchester Metropolitan University, Harvard University and IESE Business School.

Bibliographic Information

Buy it now

Buying options

Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 125.00
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access