Development Report on the Broadcasting and TV Industry (2011–2012)

Abstract

Broadcasting and TV forms a major core subsector of the cultural industry. 2011 and 2012, the first 2 years of the Twelfth Five-Year Plan, witnessed a dramatic and accelerating transformation in China’s broadcast TV industry. The Twelfth Five-Year Plan also marks a crucial period of strategic change in which China aims to transform from a large broadcast TV production nation into a heavyweight player in the industry internationally. Broadcasting and TV comprise a major cutting-edge electronic medium faced both with increasingly fierce competition among the various media and the need to satisfy ever-heightening audience demand. The ways and means by which the sector can seize these opportunities, tackle the challenges it faces, continue its reform development, enhance its strengths, boost its core competitiveness and widen its influence form a range of topics, which require urgent investigation. In this period, we saw substantial reform and development achievements in various aspects of broadcasting.